AI Adoption Intelligence
Your people know things
about AI adoption that
your dashboards don't
Ethnobot conducts ethnographic interviews across your workforce — at scale — to surface the adoption patterns, hidden tensions, and capability constraints that no survey or usage report can see.
The result isn't a score. It's an intelligence layer: the stories, evidence, and organisational signals you need to make AI transformation decisions that actually work.
Proprietary Framework
The Absorption Gap
Most AI assessments measure tool deployment. We measure something no one else captures: the delta between what your people can do with AI and what your organisation actually enables.
This gap — the Absorption Gap — is why adoption stalls despite investment. It explains why teams with identical tooling perform differently. And it's the signal that tells you where to intervene, not just where to invest.
Personal capability
What people can do
Org enablement
What the org allows
Built for
Organisations in the middle of something
You've invested in AI. You've rolled out tools. Now you need to understand what's actually happening — who's adopting, who's resisting, where the real barriers are, and what to do about it.
AI Transformation Leads
Chief People Officers
Change Management
L&D Directors
Digital Strategy
CIOs & CDOs
"Perhaps an over focus on the role of AI to make existing processes more efficient rather than design."
ThinkerActuary — vision misalignment between leadership and staff
Research package
Not one report. Two.
Leadership needs to know what to change. The team needs to feel seen. One report can't do both jobs well.
Leadership Brief
For the people
who commissioned it
2–3 pages · C-suite, Board
Team Debrief
For the people
who were interviewed
8–12 pages · Staff & Participants
Every study also includes
📋
Executive Brief
The 2–3 page document that gets forwarded to the CEO. Headline finding, key insights, maturity distribution, and recommended actions.
For: C-suite, Board, Steering Committee
📊
Full Research Report
15–25 pages of deep analysis: themes, tensions, behavioural patterns, mental models, maturity drivers, and specific recommendations tied to evidence.
For: Research Leads, Change Managers, Project Teams
👥
Segment Profiles
One-page profiles for each adoption segment — making abstract patterns feel like real people you can design interventions for.
For: L&D Teams, Team Leads, Change Managers
💬
Quote Library
150–300 verbatim quotes tagged by theme and sentiment. The kind of evidence that moves a room — ready for internal comms, slide decks, and business cases.
For: Comms, Internal Marketing, Anyone Making a Case
⚡
Live Dashboard
Watch themes emerge in real time as interviews accumulate. Patterns, maturity distribution, trust spectrum — updating live throughout the study.
For: Research Sponsors, Project Leads
"AI amplifies my thinking. It's like I have a very bright assistant who is happy to apply intelligence to whatever I ask."
ExplorerPolicy professional — the kind of insight in the full report
Example deliverable
Curious what a report actually looks like?
See an example →
Process
How a study works
1
You brief us on the question
What are you trying to understand? We design the interview to fit your organisation, cohorts, and transformation context.
Day 1–3
2
You distribute links internally
Each participant gets a unique link. No app installs, no accounts. They have a 15–20 minute conversation with the Helix Interviewer — on their time, at their pace, from any device.
Week 1–4
3
Intelligence accumulates
Every interview is analysed immediately. Themes, patterns, and tensions emerge as your dashboard updates in real time.
Ongoing
4
You receive the full research package
Executive brief, research report, segment profiles, quote library, and ongoing dashboard access. Everything you need to act.
Day 3–5 after close
Ready to find out what your people really think about AI?
Start with a free 15-person diagnostic — or reach out to discuss your study.
The difference
This isn't a survey
Typical survey
"Rate your AI confidence 1–5"
Structured scales, checkboxes
Statistics without stories
"65% are confident" — so what?
Ethnobot study
"Tell me about a time AI surprised you"
Real conversations, real stories
Evidence that explains the why
"People trust AI for drafts but not decisions — here's why"
"We knew adoption was uneven. We didn't know people were using AI in secret because they thought their manager would disapprove."— Ethnobot study participant
"I asked Claude Pro. I talked through the situation, then progressively updated the chat following emails from the client. I then used a game theory strategist prompt to structure considerations."
OrchestratorSenior policy professional — sophisticated use that no survey would capture
"I currently use AI for work maybe once a week; it would increase to probably daily if I had that option."
PragmatistActuary — infrastructure is the blocker, not adoption resistance
Continuous intelligence
An ongoing signal, not a one-off report
Consulting engagements end. Surveys capture a moment. Ethnobot builds a longitudinal view of your organisation's AI culture — one you can revisit, re-run, and track over time.
Same people. Same questions. New answers. See whether your interventions are working. Watch which segments are moving. Identify where adoption is accelerating — and where it's stuck.
Baseline Study
Where your organisation stands today
Full ethnographic study: interviews across your workforce, complete research package, absorption gap analysis, and segment-level insights you can act on immediately.
Pulse Studies
What's changing and what isn't
Lighter-weight re-interviews at 6 or 12 months. Same cohorts, comparable data, direct measurement of cultural and behavioural shift. See your transformation move — or not.
Benchmark Intelligence
Where you sit against your sector
Anonymous, aggregated comparison data drawn from Ethnobot's growing cross-industry dataset. Know whether your patterns are unique to your organisation or common to your industry.
"I have a creative writing degree and I feel like I am losing my foundational skills in writing."
ThinkerPolicy researcher — the emotional depth surveys miss
Ready to start?
Begin with a free 15-person diagnostic. Interview links within 24 hours, no call required.
Curious what the interview feels like? Try the individual version — a free 3-minute conversation that reveals your personal AI archetype. Discover your AI type →