Why I built this.

I've watched the same pattern play out with every major technology shift I've worked through. Leaders deploy. People adapt quietly. Nobody asks what's actually going on.

The gap between what the technology can do and what the organisation is actually doing with it compounds silently — until it's suddenly a retention problem, a capability problem, or a trust problem.

I built Ethnobot because I wanted a tool that actually listened — not surveyed, not measured, but had real conversations. The kind that surface the fear someone has about being replaced, or the workaround they've built that their manager doesn't know about.

After 15 years in strategy and design, I'd seen enough well-intentioned technology rollouts fail at the human layer to know that the instruments organisations use to understand their people are almost always wrong for the job. Surveys measure what you already expect. Dashboards count what you already track. Neither listens.

So I built the tool I wished existed.

Ethnobot is that tool — built on the same ethnographic logic I'd spent years applying in consulting, now running at survey speed.